Clarity Over Chaos. Systems That Scale. Leadership That Lasts.

Meet AMES

I’m Anne-Mari Seberger (aka ‘AMES’), transformative leader, executive coach, and founder of Optima Advisory Partners.

For more than a decade, I’ve helped complex organizations regain clarity, strengthen execution, and achieve measurable performance gains.

At PG&E, I led enterprise Lean and affordability programs that enabled teams to deliver $400 million+ in verified savings across Power Generation and Electric Operations.
Today, I bring that same discipline to executives who want to simplify how work gets done, align leadership and culture, and drive results that last.

Let’s turn your leadership into a place where systems build trust, leaders coach for impact, and performance is sustainable.

About

I combine data, discipline, and empathy to help organizations align strategy, systems, and people for lasting performance.

My approach

I connect strategy, cost, and culture. I’m best when the stakes are high, the systems are messy, and leaders need measurable results without losing trust. At PG&E I guided Lean and affordability programs across operations, enabling teams to deliver $400M+ in verified savings through waste elimination, capitalization discipline, and leadership alignment.

Principles I use

How I make systems work.

• Visibility: Data before decisions.

• Cadence: Daily habits that sustain results.

• Enablement: Tools and AI that remove friction.

How I build trust and accountability in teams.

• Integrity: Do what’s right, even when no one’s watching.

• Clarity: Communicate the why behind every change.

• Respect: Build trust by developing, not directing.

My Leadership Values

Who I Work With

Together we eliminate chaos, clarify direction, and build the systems that fuel sustainable impact—from strategy rooms to front-line teams.

Operations & Transformation Leaders

Turning pressure into performance.
We streamline workflows, eliminate waste, and embed Lean discipline — so improvement becomes continuous, not episodic.

Change Agents and Emerging Leaders

Building the next generation of problem-solvers.
I coach leaders who are ready to drive clarity, collaboration, and measurable results — without waiting for permission.

Executives and Directors in complex organizations

Looking beyond silos to scale performance.
I help senior leaders connect strategy to execution, sharpen their strategic lens, and lead with data-backed confidence in highly regulated or fast-changing environments.

Over $400 Million Saved

This isn't theory. It's tested.

Lean management, financial acumen, and execution systems built for real-world pressure.

Trusted by leaders across PG&E and national energy programs

Get in Touch

Let’s connect to explore how clarity, alignment, and the right systems can move your organization and your leadership forward.